The Science of Giving: Experimental Approaches to the Study of Charity (The Society for Judgment and Decision Making Series) Review

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The Science of Giving: Experimental Approaches to the Study of Charity (The Society for Judgment and Decision Making Series) ReviewWhy do people give to charity? What causes some to give so much more than others? What determines which causes people will support and which they will feel less compelled to contribute to? This book answers these questions, and more!
The editors have done a superb job of putting together a great collection of chapters written by academic researchers who study the psychology of charitable giving. For anyone interested in factors affecting how much people give and/or as what types of causes they tend to contribute to, this book will prove truly fascinating. The book also discusses groundbreaking research on the many psychological benefits of contributing to others. Finally, if you are a fundraiser trying to maximize the value donors receive from the contributions they make to your cause, this book is a must read.
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The Search for God and Guinness: A Biography of the Beer that Changed the World Review

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The Search for God and Guinness: A Biography of the Beer that Changed the World ReviewI was a little doubtful that I would enjoy this book, but decide to read it anyway. I thought I'd plod through it, not really like it that much, but maybe learn a little history about Ireland.
I was wrong.
I really, really liked this book. I liked the first chapter that focused on the history of beer pre-Guinness. I liked the second chapter that told the story of Arthur Guinness, his faith, and his philosophy on business and wealth. The third chapter goes on to describe the passing of the chairmanship of the company from one Guinness to another through each generation. The fourth chapter was excellent and focused on the social good that Guinness has done throughout the years by benefiting both their community in general and their workers specifically. The fifth chapter was an interesting look at the Guinness line that did not participate in the brewery business but went into various forms of ministry from evangelistic preaching to foreign missionary work. The sixth chapter took a look at the business as it grew into and through the twentieth century. Finally, Mansfield ended with a superb epilogue that summarizes "The Guinness Way" and how we might learn from it today both in our business and our personal lives. This would be a great book for the beer lover or history buff in your family!
Favorite Quote: "Drunkenness is when the tongue walks on stilts and reason goes forward under half a sail." - Martin Luther (pg. 30)
Favorite Passage: ...it must also be true that a company should be measured by the culture it creates. Culture. It means "what is encouraged to grow," the "behavior and ways of thinking that are inspired." Despite what a company's advertising may boast, aside from what mascot it adopts or the slogan it uses, it is what is inspired in the life of its people that is the most important indicator of how noble a venture that company may be. (pp. 121-122)
DUH Moment: Did you know that The Guinness Book of Records originated from the Guinness company as a pamphlet meant as a promotional gimmick in 1954 for pubs in Ireland and the United Kingdom? Duh. Never put the two names together!
Interesting Fact: In 1954 Guinness dropped 50,000 bottles with messages dropped in the Atlantic, Indian, and Pacific oceans with the intent for people to find them and then contact Guinness to find out where the bottle was originally dropped. Oh, and to receive a "suitable memento of the occasion." In 1959, Guinness dropped 150,000 more bottles for their 200th anniversary. Bottles were found in the Azores, South America, the West Indies, the Philippines, and India. Bottles are still found today at a rate of one or two a year! Bet we couldn't have a company do an advertising promotion like that today!
I highly recommend this book. It's well written, historically interesting, and spiritually edifying. As a matter of fact, I'm passing it on to my boss next week! Enjoy -
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The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture Review

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The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture ReviewAsking (soliciting) people for money can be a stressful or challenging endeavor. But, you know, so is just about everything we do the first time. And how do we learn to do something the first time? Someone teaches us either verbally or by way of writing a book. This book does a wonderful job of explaining "The Ask" part of not-for-profit fundraising in its 10 chapters:
1. Soliciting Money Usually Causes Jitters
2. Prospect Research and Evaluating a Prospective Donor for Gift-Giving Readiness
3. Who Should Do the Ask?
4. How to Prepare for an Ask
5. Asking for Non-Major Gifts
6. Asking for Major Gifts in Annual Campaign Setting
7. Asking for Planned Gifts (Deferred Gifts)
8. Asking for Major Gifts in Capital Campaign Setting
9. How to Respond to Prospective Donor after Making the Ask
10. Follow-Up for Each Ask
The author is certainly qualified to write the book. She has a number of years experience working in a major gift setting for a well established university in New York. It surprised me when I stumbled across this book in the bookstore that there was enough material on the subject to actually write this book. But apparently there is more than enough to talk about on the subject. I probably would have titled the book "Soliciting Major Gifts" instead of The Ask. But then I would not have included Chapter 5 either.
Let's face it, face-to-face gift solicitation is predominantly a major gift thing. There might be some face-to-face gift solicitation of donors for sizeable (but not major) gifts, but for the most part that is the exception not the rule. Major gifts as I know them are $10,000 and up. Many are six figures! Now that is something to get jittery over.
I would have liked the book better if it had not been as wordy as it was. Instead of providing the chapter titles in this review as they were written in the book I changed them a bit. I think my titles explain the contents of the book better. I also found the list of TEN (10) basic categories of responses to an ask included in the book to be way too long. I'm familiar with there being just four: (1) Yes I will give, (2) No I won't give, (3) That's too much, and (4) Let me think about it and get back to you. And there was some overlap of "guiding principles" included at page 213 of the book - so I think there could have been fewer principles included in that list.
I have a feeling this book will get its most use from board members of nonprofits and leadership teams heading up capital campaigns at nonprofits. It is my understanding that most people involved in major gift solicitations at the big nonprofits (schools and hospitals) already have a system in place for helping major gift solicitors feel at ease doing an ask and doing it well. In fact, this book is probably a public version of one of those schools' in-house guides. 5 stars!The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture Overview

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