The Search for God and Guinness: A Biography of the Beer that Changed the World Review

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The Search for God and Guinness: A Biography of the Beer that Changed the World ReviewI was a little doubtful that I would enjoy this book, but decide to read it anyway. I thought I'd plod through it, not really like it that much, but maybe learn a little history about Ireland.
I was wrong.
I really, really liked this book. I liked the first chapter that focused on the history of beer pre-Guinness. I liked the second chapter that told the story of Arthur Guinness, his faith, and his philosophy on business and wealth. The third chapter goes on to describe the passing of the chairmanship of the company from one Guinness to another through each generation. The fourth chapter was excellent and focused on the social good that Guinness has done throughout the years by benefiting both their community in general and their workers specifically. The fifth chapter was an interesting look at the Guinness line that did not participate in the brewery business but went into various forms of ministry from evangelistic preaching to foreign missionary work. The sixth chapter took a look at the business as it grew into and through the twentieth century. Finally, Mansfield ended with a superb epilogue that summarizes "The Guinness Way" and how we might learn from it today both in our business and our personal lives. This would be a great book for the beer lover or history buff in your family!
Favorite Quote: "Drunkenness is when the tongue walks on stilts and reason goes forward under half a sail." - Martin Luther (pg. 30)
Favorite Passage: ...it must also be true that a company should be measured by the culture it creates. Culture. It means "what is encouraged to grow," the "behavior and ways of thinking that are inspired." Despite what a company's advertising may boast, aside from what mascot it adopts or the slogan it uses, it is what is inspired in the life of its people that is the most important indicator of how noble a venture that company may be. (pp. 121-122)
DUH Moment: Did you know that The Guinness Book of Records originated from the Guinness company as a pamphlet meant as a promotional gimmick in 1954 for pubs in Ireland and the United Kingdom? Duh. Never put the two names together!
Interesting Fact: In 1954 Guinness dropped 50,000 bottles with messages dropped in the Atlantic, Indian, and Pacific oceans with the intent for people to find them and then contact Guinness to find out where the bottle was originally dropped. Oh, and to receive a "suitable memento of the occasion." In 1959, Guinness dropped 150,000 more bottles for their 200th anniversary. Bottles were found in the Azores, South America, the West Indies, the Philippines, and India. Bottles are still found today at a rate of one or two a year! Bet we couldn't have a company do an advertising promotion like that today!
I highly recommend this book. It's well written, historically interesting, and spiritually edifying. As a matter of fact, I'm passing it on to my boss next week! Enjoy -
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