Web Analytics: An Hour a Day Review

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Web Analytics: An Hour a Day Review'Web Analytics: An Hour a Day' describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others.
The Business trinity, created by Avinash, is a very powerful business process that can radically improve the performance of online efforts. It is also the spirit of the book. Avinash describes the trinity as follows: "The goal of the Trinity mindset is to power the generation of actionable insights. Its goal is not to do reporting. Its goal is not to figure out how to spam decision makers with data. Actionable Insights & Metrics are the uber-goal simply because they drive strategic differentiation and a sustainable competitive advantage (...) The Trinity mindset empowers you to Understand the customer experience so explicitly that you can influence the right customer behavior which will lead to win-win outcomes for the company and its customers."
The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challenging conversation. It is rich in examples, facilitating the understanding of the `what', `how', and `why' of online measurement strategies.
I have profited from Avinash's writings in various situations; the practical advices given in the book are clear and bring great results. I warmly recommend reading this book and following the author's blog.Web Analytics: An Hour a Day Overview

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Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success Review

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Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success ReviewThe book provides a great overview of fundraising, communications and marketing online. Each chapter is a separate essay by an expert in the field. Topics include ePhilanthropy Strategy, Multichannel Marketing, Integrating Online and Offline Databases, Building Online Communities, Reaching & Inspiring Donors Online, Advocacy, Staffing, and ePhilanthropy Regulation and the Law.
The field of ePhilanthropy is evolving and many organizations are seeking answers to implementing online programs. This book offers great perspectives on how nonprofits can take advantage of technology to increase their effectiveness.
(Eve Fisher, Eden Web Consulting, M.S. Technical Communications)Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success Overview

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