The Science of Giving: Experimental Approaches to the Study of Charity (The Society for Judgment and Decision Making Series) Review

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The Science of Giving: Experimental Approaches to the Study of Charity (The Society for Judgment and Decision Making Series) ReviewWhy do people give to charity? What causes some to give so much more than others? What determines which causes people will support and which they will feel less compelled to contribute to? This book answers these questions, and more!
The editors have done a superb job of putting together a great collection of chapters written by academic researchers who study the psychology of charitable giving. For anyone interested in factors affecting how much people give and/or as what types of causes they tend to contribute to, this book will prove truly fascinating. The book also discusses groundbreaking research on the many psychological benefits of contributing to others. Finally, if you are a fundraiser trying to maximize the value donors receive from the contributions they make to your cause, this book is a must read.
The Science of Giving: Experimental Approaches to the Study of Charity (The Society for Judgment and Decision Making Series) Overview

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