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Gift-Giving in Japan: Cash, Connections, Cosmologies ReviewI really enjoyed this book. It can be a little wonkish, especially the end, but the main body of the book contains all sorts of very valuable insights into the gift-giving culture of Japan. As part of my profession I send Americans to Japan and need to be able to put the experiences they will likely have into context. This book really helped me to understand how the Japanese look at the custom of gift-giving, to translate it for Americans and to make better decisions about the types of gifts appropriate for our business to give (especially the use of CASH gifts - who knew it was so specific as to appropriate amounts, sequencing, and so forth). It also helped me to understand the strictures of the culture and when to just cooperate and when it was appropriate for a westerner to not participate. In keeping with my preference for this type of book, it sites lots of very specific examples, a range of situations and gives very detailed background information. This allows me to formulate my own interpretation and apply it to my own situation. As mentioned, the part at the end reads a little like the end of a doctoral thesis, and perhaps it was, but all the rest is really great for anyone who wants to have a fuller understanding of the gift-giving culture in Japan. I've used what I've learned from the book regularly since finishing it about a 9 months ago.Gift-Giving in Japan: Cash, Connections, Cosmologies OverviewWant to learn more information about Gift-Giving in Japan: Cash, Connections, Cosmologies?
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